Final Evaluation — AI Social Media Content Campaign
Final Evaluation — AI Digital Marketing

Social Media Campaign:
5-Image Content Series

Design and produce a professional 5-post social media campaign featuring one consistent AI-generated character, a unified brand story, and compelling copy that drives your audience to take action.

📋 Deliverables: 5 Images + Copy
🧑‍🎨 Type: Individual Project
⚖️ Weight: Final Evaluation
1

The Big Idea

Choose one product or brand and develop a single compelling Big Idea — a central narrative or theme — that unifies all 5 social media posts. Your AI-generated character becomes the face of this campaign, appearing consistently across every image to build recognition and trust with your audience.

🎯 What You Need to Define
  • Product / Brand: What are you promoting? (e.g., a skincare line, a fitness app, a coffee brand, a tech gadget)
  • Big Idea: What is the overarching story or message? (e.g., "Morning routines that actually work," "From couch to confidence in 30 days")
  • Character: Who is your AI character? Give them a persona that matches the brand and resonates with the target audience.
  • Target Audience: Who is this campaign designed to reach?
2

Image Requirements

📸 Each Image Must Feature

All 5 images must showcase the same AI-generated character. Each image must demonstrate variation across the following dimensions:

🛍️
Product Interaction
Character showcasing, using, or interacting with the product in a natural and appealing way
📍
Different Locations
Each image set in a different, relevant environment (indoors, outdoors, studio, lifestyle, etc.)
🎥
Varied Camera Angles
Use close-ups, wide shots, over-the-shoulder, bird's-eye, low-angle, etc.
🤸
Different Poses
The character should be in unique, dynamic poses that feel natural to the scene
3

Content & Copy Script

✍️ What to Write for Each Post

Each of your 5 images must be accompanied by social media copy (caption / description text) that:

  • Is part of a unified script — all 5 captions tell a connected story following your Big Idea
  • Relates directly to the image — describes a key element or moment shown in the photo
  • Highlights an important element of the story — each post reveals a new chapter, benefit, or angle
  • Is relevant to the product — provides useful information about features, benefits, or use cases
  • Is appealing and persuasive — written to attract, engage, and build desire
  • Includes a call-to-action (CTA) — invites the audience to take the next step (follow, click, shop, comment, share)
01
Hook
Grab attention Introduce character Tease the story
02
Problem
Identify pain point Show relatability Build empathy
03
Solution
Show the product Demonstrate value Key features
04
Proof
Results in action Social proof Build trust
05
CTA
Final push Clear action step Create urgency
💡
Tip: Think of your 5 posts as a mini content funnel — start by hooking your audience, then educate, demonstrate, build trust, and finally drive action. The copy and image must work together to tell a cohesive and persuasive story.
4

Mockup & Delivery

🚀 How to Submit Your Work
  1. 1

    Generate Your 5 Images

    Use your AI image generation tool to create all 5 images with a consistent character. Ensure each image meets the variation requirements (location, angle, pose, product interaction).

  2. 2

    Write Your Script / Captions

    Craft your 5 social media captions following the Big Idea narrative arc. Each caption should complement its paired image.

  3. 3

    Create Professional Mockups

    Use the andrew.marketing/tools mockup generator to present your images in professional social media post templates. This will make your content look polished and ready for a real campaign.

  4. 4

    Download Your Mockups

    Download each finalized mockup image from the tool to your device.

  5. 5

    Upload to AMP Educator

    Upload your 5 mockup images along with the accompanying caption text into the AMP Educator platform. Each upload should include the image and its corresponding social media description.

5

Evaluation Criteria

Criteria What We're Looking For Weight
🧑 Character Consistency
The same AI character is clearly recognizable across all 5 images — same face, style, and identity.
Facial features, clothing style, and overall appearance remain consistent between all posts.
 30%
🌍 Scene Variation & Accuracy
Each image shows a distinct location, camera angle, and pose while accurately reflecting the script and Big Idea.
Diverse settings, creative camera angles, and natural poses. Image matches the caption and story context.
 30%
✨ Creativity & Professional Look
The overall campaign feels polished, visually appealing, and creatively executed. Mockups look professional.
Visual quality, creative storytelling, effective use of mockup tools, and overall presentation polish.
 30%
📝 Copy Quality & Strategy
Captions are well-written, follow a narrative arc, and include effective calls to action.
Clear writing, story cohesion, product relevance, and persuasive CTAs in each post.
 10%
Total Evaluation Weight 100%
⚠️
Note: Character Consistency, Scene Variation & Accuracy, and Creativity & Professional Look together represent 90% of your grade. Focus your effort on producing visually impressive, varied, and consistent images before finalizing your copy.
✓

Pre-Submission Checklist

  • ☐ I have one consistent AI character across all 5 images
  • ☐ My character is interacting with the product in each image
  • ☐ Each image is set in a different location
  • ☐ I've used different camera angles across the images
  • ☐ The character is in different poses in each photo
  • ☐ Each photo has a caption that tells part of the story
  • ☐ All 5 captions follow one Big Idea narrative
  • ☐ Captions include calls-to-action
  • ☐ I've created professional mockups using andrew.marketing/tools
  • ☐ All 5 mockups + captions are uploaded to AMP Educator
AI Digital Marketing — Final Evaluation Assignment
Created with purpose. Design with intention. Market with AI.
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