Prompt Lab · DMM-260 Week 2

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Instructions

✓ DOUse free ChatGPT, Claude or Gemini. Keep this page open in another tab.
✓ DOUse only the facts in the brand brief below. Paste every AI answer exactly as you got it.
✓ DOUse all 7 prompt elements. Aim for a Strong rating in Part 4.
✕ DON'TInvent prices, offers or opening hours. If the AI invents them, that is a mistake to report.
✕ DON'TAsk the AI to write your scores or your reflection. Those must be your own words.
✓ DONE?Click Download PDF (it is named with your name), then upload the PDF to the LMS.

Brand brief: Rainline Coffee FICTIONAL

Business: Independent café and small-batch coffee roaster on Commercial Drive, Vancouver. Open every day, 7 am – 10 pm. Free Wi-Fi, study tables and plugs.
Audience: College students and remote workers, 18–30. On a budget. They care about the planet.
Brand voice: Warm, local, a little playful.
Words we use: cozy, neighbour, rain or shine, fresh
Words we avoid: cheap, luxury, “best in town”, “best in the world”
Style rules: Canadian spelling (neighbour, flavour). Maximum 2 emojis. No ALL CAPS.
Campaign: Rainy Day Deal (October–November): when it rains, students get a free pastry with any latte. Show a valid student ID. One per visit.
Hero product: Rainy Day Latte: espresso, oat milk, maple and cinnamon. $5.25 (12 oz).
Other prices: Drip coffee $3.25. Pastries from $3.50 (baked by a local bakery).
Values: Compostable cups. Local partners. A place to stay, rain or shine.

Paste it into your prompt as context, or use the parts you need.

Student information

First name *

Last name *

Course *

Date *

Choose your task

Pick one

Test the weak prompt

Copy this weak prompt into an AI tool exactly as it is. Paste the answer below.

Choose a task in Part 2 first.

AI tool used *

The AI's answer (paste) *

What is wrong with this answer for Rainline? Name 2 problems. *

Build your strong prompt

7 elements + optional example

Your full prompt (builds itself)

Fill in the elements above to build your prompt.

0 words

Prompt strength Weak

Test in two AI tools and score

1 = poor · 5 = excellent

Paste your strong prompt into two different tools. Paste each answer and score it honestly.

Tool	Brand voice	Facts correct	Format	Total /15

One follow-up prompt

Your follow-up prompt (to the better tool) *

The improved answer (paste) *

What changed, and is it better? *

Reflection

2–3 sentences each, your own words

Which prompt element made the biggest difference? Why? *

Which tool gave the most on-brand answer? What would you still change before posting it? *

Your answers are saved in this browser while you work. In the print window, choose Save as PDF. Upload the PDF to the LMS. File name: DMM260_W2_FirstName_LastName

robert bestwickPrompt Lab · Week 2