Content Studio · DMM-260 Week 4

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Instructions

✓ DOText: ChatGPT, Claude or Gemini. Images: Adobe Firefly, Canva, Gemini or ChatGPT (free plans).
✓ DOUse only the facts in the brand brief. Edit the AI text yourself and explain your changes.
✓ DOUpload your best image. It stays in your browser and goes into your PDF.
✕ DON'TUse a real person's face, name or voice, a celebrity, or another brand's logo.
✕ DON'TMake the product look different from reality (size, price, offer).
✓ DONE?Click Download PDF (it is named with your name), then upload the PDF to the LMS.

Brand brief: Rainline Coffee FICTIONAL

Business: Café and small roaster on Commercial Drive, Vancouver. Open 7 am – 10 pm. Study tables, free Wi-Fi.
Audience: College students and remote workers, 18–30, on a budget.
Voice: Warm, local, a little playful. Canadian spelling. Max 2 emojis. Never “cheap” or “best in town”.
Look: Deep green and natural wood. Rainy windows, cozy light, real people studying. Green cups with a white raindrop.
Offer: Rainy Day Deal: when it rains, students get a free pastry with any latte (show student ID).
Product: Rainy Day Latte: espresso, oat milk, maple, cinnamon. $5.25 (12 oz).

Paste it into the AI as context.

Student information

First name *

Last name *

Course *

Date *

Choose the campaign moment

Pick one

Text: Instagram caption

Max 125 characters

Your prompt (use the 7 elements from Week 2) *

Text tool *

The AI's best caption (paste) *

Your final caption, edited by you *

0 / 125

What did you change, and why? *

Image: prompt, generate, upload

What? Subject and setting *

Look? Style, light, colours, mood *

Where? Format * Leave empty space for text

Your image prompt will appear here.

Image tool *

How many versions did you try?

Your best image * Click to upload or drop an image here (JPG or PNG)

Is it on-brand and truthful? Why? *

Audio: 15-second voice-over script

0 words · 0 sec

Script (aim for 35–40 words, end with a call to action) *

Voice description *

Music / sound idea *

Audio tool (optional)

Link to your audio (optional)

Before you publish: 3 checks

Your campaign kit preview

Builds itself

Rrainlinecoffee

Your image

rainlinecoffeeYour caption

15-second audio

Your script

Image prompt

Your image prompt

Reflection

2–3 sentences each, your own words

Which format (text, image, audio) was easiest for AI, and which needed the most human work? *

What would you change before Rainline posts this kit? *

Your answers are saved in this browser while you work. In the print window, choose Save as PDF. Upload the PDF to the LMS. File name: DMM260_W4_FirstName_LastName. The email option sends text only; attach your PDF to the LMS.

robert bestwickContent Studio · Week 4