Classes
The four courses I teach in the Digital Marketing and AI program at Canadian College. Each one is rewritten every term. Open the slides for the class you are taking.
01
Content Marketing
Plan, create and share useful content that attracts a clear audience. We cover the history, real brands, formats and how to use AI as a helper, not an autopilot.
03
AI and Digital Marketing
Use generative AI tools for research, content, ads and analytics, and learn to check their work before it reaches a customer.
04
Digital Marketing Essentials
The foundations: how websites work, where traffic comes from, conversions and revenue, and the design principles that turn visitors into customers.
Questions about a class?
Slides open in a new tab. If something is missing or a link does not work, send me a note.
Social Media Campaign
Build a social media campaign from brief to results: platforms, audiences, creative, paid social and how to measure what worked.