AI and Digital Marketing
Slides for the AI and Digital Marketing course (DMM-260) in the Digital Marketing and AI program at Canadian College. Pick a class to open its slides in a new tab.
Class 1
Generative AI in marketing
What it is, how it works, and how marketers use ChatGPT and other tools.
Class 2
Prompts and brand strategy
How to brief an AI so the answer sounds like your brand.
Class 3
Building a digital marketing plan
Why we plan, how AI helps us research, and the steps from idea to results.
Class 4
Gen AI systems I: text, images, audio
How each type works, which tools marketers use, and how to use them responsibly.
Questions about this course?
If a link does not work or something is missing from the slides, send me a note.