Digital Marketing Essentials
Slides for the Digital Marketing Essentials course in the Digital Marketing and AI program at Canadian College. Pick a class to open its slides in a new tab.
Class 1
Digital marketing foundations
How a website gets online, the three goals of a successful website, traffic, conversions and revenue.
Class 2
Website evaluation
Traffic types, seven website types and their conversions, and how each one grows revenue.
Class 3
Principles of good web design
Design that converts: don’t make me think, visual hierarchy, clear calls to action and accessibility.
Questions about this course?
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